Media companies can now be more accountable and transparent, thanks to new guidance
Media companies can now be more accountable and transparent, thanks to new guidance
04 May 2012
Editorial independence, a journalist’s freedom of expression, and the responsibility a video game creator takes for influencing the mind of a player can now be reported by media companies, thanks to new guidance being launched today (Friday 4 May 2012) at the United Nations Educational, Scientific and Cultural Organisation (UNESCO) World Press Freedom Day International conference. The Global Reporting Initiative (GRI)’s Sustainability Reporting Guidelines for media companies will help increase transparency and accountability in the media.
Freedom of expression is a fundamental element of the Universal Declaration of Human Rights, an important sustainability issue. Today’s new guidance – GRI’s Media Sector Supplement – will enable media companies to report their performance. This includes the role of freedom of expression in the company’s values and operations, the effect of financial contributions from governments, and the way the company manages staff in areas where freedom of expression is limited.
The Global Reporting Initiative (GRI) produces a comprehensive sustainability reporting framework. The GRI Guidelines enable all organizations worldwide, of any size or sector, to report their economic, environmental and social performance. The Media Sector Supplement is a tailored version of the Guidelines, for organizations in the media sector. It enables media companies to be transparent about their activities and performance, and the effect their content has on the audience.
Ernst Ligteringen, Chief Executive of the Global Reporting Initiative, said: “As distributors of news and content, media companies can shape the way the public thinks about issues like climate change or labor conditions. Coverage bias resulting from ownership and advertising has arguably left the public largely unaware of the real consequences of the way we are living on this planet. It’s time for media companies to join the thousands of other organizations that are reporting their sustainability performance and being accountable for their actions.”
Media companies, including television, movie and video game creators, also have a responsibility for the impact and influence their content has on people. This impact and influence is referred to as the ‘brainprint’ of content.
Read in detail at :- http://www.cdrn.org.in/show.detail.asp?id=23860
The Global Reporting Initiative (GRI) produces a comprehensive sustainability reporting framework. The GRI Guidelines enable all organizations worldwide, of any size or sector, to report their economic, environmental and social performance. The Media Sector Supplement is a tailored version of the Guidelines, for organizations in the media sector. It enables media companies to be transparent about their activities and performance, and the effect their content has on the audience.
Ernst Ligteringen, Chief Executive of the Global Reporting Initiative, said: “As distributors of news and content, media companies can shape the way the public thinks about issues like climate change or labor conditions. Coverage bias resulting from ownership and advertising has arguably left the public largely unaware of the real consequences of the way we are living on this planet. It’s time for media companies to join the thousands of other organizations that are reporting their sustainability performance and being accountable for their actions.”
Media companies, including television, movie and video game creators, also have a responsibility for the impact and influence their content has on people. This impact and influence is referred to as the ‘brainprint’ of content.
Read in detail at :- http://www.cdrn.org.in/show.detail.asp?id=23860
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