AID POLICY: Toolkit to boost response to rapid onset emergencies

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AID POLICY: Toolkit to boost response to rapid onset emergencies

BANGKOK, 15 March 2011 (IRIN) - Experts have developed an Emergency Market Mapping Analysis (EMMA) guidebook and training programme to improve the humanitarian community's ability to respond to rapid onset emergencies.

"Markets are critical to how people survive and run their lives. The most important thing to people is to be able to earn a living and get food on the table," Mike Albu, a market development consultant and EMMA developer, told IRIN. "Ultimately, once the emergency is resolved people need functioning markets to continue on with their lives."

Since 2007, the US Agency for International Development's Office of Foreign Disaster Assistance (OFDA) has collaborated with experts from OXFAM, Save the Children and the International Rescue Committee, spending almost one million dollars to develop a 10-step guidebook, and train humanitarian practitioners to be able to conduct a market analysis in rapid onset emergency environments.

Coined EMMA, the procedure they have developed is appropriate for teams of 5-10 relief workers, providing a quick, rough-and-ready picture of the goods and services most critical to the survival of the local economy, in a matter of weeks. This enables practitioners, even those without market analysis expertise, to assess where aid could best support local livelihoods, making aid more efficient and effective.

EMMAs have already been conducted in 10 different countries around the world, including the recent Haiti earthquake (2010) and cyclone Nargis (2008) in Myanmar. By the end of 2011 almost 200 relief practitioners will be trained to use the toolkit, train others to use it, and to lead an EMMA mission in a rapid onset scenario.

More efficient aid

The knee-jerk response of the humanitarian community to a natural disaster or sudden onset emergency is often to immediately ship or airlift in commodities such as food, clothing and shelter, said Tony Stitt, a regional adviser with OFDA. But that response ignores local capacity and can lead to more expensive and less effective aid.

"In post-Nargis Myanmar, it cost around US$35 to ship a single plastic tarp from overseas, but only $60 to make a house locally out of thatch materials," said Stitt, who conducted market analysis in Myanmar following cyclone Nargis.

"Our analysis revealed that housing materials were readily available; people just needed money to buy them."

EMMAs can point out when a cash-based initiative (giving loans or vouchers to buy local goods) could be more effective, allowing relief organizations to spend less money and ultimately giving the local population more choice as to how they re-build.

Reducing dependency

Understanding the local market better also ensures that aid does not put local providers out of business, ensuring long-term economic recovery.

"Understanding the market helps us come up with not only a cost-effective and more efficient response but also gives us a better exit strategy," said Emily Henderson, an EMMA specialist and regional coordinator with OXFAM who led an EMMA mission in Haiti following the 2010 earthquake. "By providing aid through local food and shelter suppliers rather than simply replacing them, you reduce the dependence on foreign aid in the long-run."

In the future, EMMA reports of past disasters could be useful for disaster preparedness.

"Having a baseline analysis of critical markets, particularly in recurrent places like Haiti and Vietnam would make us better off the next time it hits," said Albu.

With that in mind, the developers have created a website where all EMMA reports will be posted and freely accessible.

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This monsoon, MMS alerts to warn of disaster

This monsoon, MMS alerts to warn of disaster
Published: Monday, Feb 28, 2011, 1:37 IST
By Priyanka Sharma | Place: Mumbai | Agency: DNA

The civic body will go high-tech to avert any disaster this monsoon and avoid all forms of miscommunication.

The Brihanmumbai Municipal Corporation (BMC) will send MMS alerts to citizens to spread awareness on flood-like situations and water-logged roads. In a bid to leverage the message’s reachability and enhance the communication system, the BMC will explore the third generation(3G) technology.
The Bombay high court had earlier criticised the role of TV channels in airing old pictures and videos during monsoon, which propagate incorrect information and create panic among people. Civic officials claimed that the MMS alerts sent to citizens will aim at eradicating all such possibilities.

SS Shinde, joint municipal commissioner (disaster) said the custom method needs to be modernised to efficiently manage any disaster during monsoon. “The civic body will collaborate with the telecom service providers in the city for this enhanced service. The aim is to boost the information circuit and create awareness among the citizens at the earliest,” Shinde said.

BMC officials added that the purpose of effective communication is rarely met through bulk SMS alerts. “SMS alerts to around one lakh people take over 12 hours. The new method will be quicker and more citizen-friendly,” said a senior BMC official.

BMC is working on improvising the system of custom bulk SMS alerts. Shinde said that they are working on sending lakhs of text messages in a span of half an hour through usage of optical fibres. The BMC’s disaster cell currently relies on hotlines and HAM system to communicate.

Also, language is too a hitch, said the official. Along with English, the civic body will be sending the alerts in Hindi and Marathi. Due to the speed constraints and language, usage of 3G technology is will be adopted.

Implementing 3G will boost the rate at which the information is provided to the people, the official added.

Through the motion pictures, it will be easier for citizens to gauge the gravity of the situation themselves, the official said. The BMC is, meanwhile, finalising the monetary feasibility for the scheme. The MMS will also provide information on traffic jams, tidal information and rainfall intensity. Along with this, the information will be forwarded to the police control room.

However, BMC’s concern is the effective implementation of the service. “Not all citizens have cell phones which are capable of reading messages sent through MMS. Thus, its reliability will not be complete,” added Shinde.





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